Marketing the Legal Mind
by Henry Dahut
from LMG Press
Selling and Communications Skills for Lawyers: A Fresh Approach to Marketing Your Practice
by Joey Asher
from ALM Publishing/ALM Inc.
The Lawyer's Guide to Marketing Your Practice, Second Edition
from American Bar Association
A well-developed, successfully executed marketing plan will attract new clients, increase referrals, and strengthen client loyalty. This resource will help you master the creative marketing solutions you need.
Selling And Communication Skills for Lawyers
Marketing Legal Services (Carswell Law Office Management Series)
Law Firm Marketing: Successfully Promoting and Building Your Small Firm or Solo Practice
This unique resource gives sole practitioners and partners in small firms the strategies and tactics for marketing their practice that they never learned in law school. Some topics addressed include: ready-to-use marketing tactics; systems to evaluate marketing efforts; restrictions on attorney advertising.
The Complete Guide to Marketing Your Law Practice
by James Durham
from ABA Section of Law Practice Management
Unless you regularly attract new clients, your great legal skills are not being tapped. This book is filled with practical ideas, outlines, strategies, sample worksheets, and marketing plans. Topics include developing an approach, getting organized, implementing marketing strategies, and maintaining a thriving program. --David Marshall Nissman, J.D.
Beyond excellent legal skills, a successful law firm needs effective marketing approaches and sound business development. Packed with practical ideas, outlines, strategies, sample worksheets, and marketing plans, this business guide will help any law firm establish winning marketing techniques. Topics include developing an approach, getting organized, implementing marketing strategies, and maintaining a thriving program. Also discussed are budgets, marketing retreats, client-focused newsletters, Web marketing, public speaking, and training techniques.
Proposed legislation issues related to Honesty in Sweepstakes Act of 1998 (S. 2141) : statement for the record by Bernard L. Ungar, Director, Government ... Affairs (SuDoc GA 1.5/2:T-GGD-98-198)
Power Marketing for Attorneys
by Cindy Speaker
from Cindy Speaker
Power Marketing for Attorneys is a comprehensive marketing program aimed at attorneys and other service professionals. It consists of 3 CD's, 12 sessions, and 3 hours of cutting edge strategies, tactics and inside tips you are unlikely to find anywhere else. This spoken word CD series answers questions such as:
1. How to decide where to advertise?
2. What is my number one asset and how do I utilize it?
3. What kind of marketing strategies can I employ for little or no money?
4. How do I go about mounting an effective Public Relations campaign?
5. What is database marketing?
6. What do I need to know prior to launching a television campaign?
7. Should I concentrate my efforts on attracting new clients, cultivating relationships with current clients or a combination of both?
8. How can I increase my bottom line by 20% or more in the coming year?
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